Google's Internal API Leak - What's the big deal?
In May 2024, a major leak of internal Google documents, shared by Rand Fishkin and analyzed by Mike King, revealed critical insights into Google's ranking algorithms. The leaked documents confirm the use of user interaction signals, site authority metrics, and extensive data collection practices, contradicting many of Google’s public statements. This post explores the key takeaways and their implications for SEO strategies, urging marketers to prioritise empirical testing over official guidelines.
