OnDemand Webinar
Webflow SEO for Growth-Focused Agencies
Session overview
So, you’ve built a stunning website for your client, but how do you ensure it gets found on Google today, next week, and beyond? How do you build an efficient, practical, growth-focused SEO service for your agency?
FluidSEO and Adaptify combine to create a powerful Webflow SEO suite to get your sites live, indexed, and set up for a future of growth.
This webinar is designed for agencies building on Webflow, but everything covered applies to one-site Webflow builders and anyone finding their feet with Webflow. You're welcome to join, no matter where you are in your SEO journey.
Questions & Answers
If it’s valuable and widely interesting content, such as ‘How to fix my air conditioner,’ go for it! If you have a good answer, add the FAQ schema, and you could be ranked in minutes.
Google cares a lot about authoritative authorship, so ensure experts' profiles are celebrated. Then, you can always get AI content indexed and return for edits, creating a skyscraper piece. Running a site audit will help you approach this.
Google might know, but believe it or not, Google doesn’t care. AI-generated content isn’t penalized, but poor-quality content is. If your content is original, valuable, and insightful, the fact that Chat GPT helped you write it is trivial.
Yes, absolutely. The best way to get a great response from AI is to provide it with human-generated content and ask it to achieve something specific like “fix the spelling.” If you ask AI something generic like “write an article,” you’ll get generic content.
Key Takeaways
Doing the basics right is still sage SEO advice
The most common pitfalls when it comes to SEO are the basics. That means making sure your website has proper metadata like titles, descriptions, and alt text for images - using keywords appropriately across your website, including in the content, titles,and descriptions - and ensuring your website is structured and navigable in a way that makes it clear to Google what your site is about.
If you don't get these basic, decade-old technical SEO elements right, your SEO efforts won't work well, even if you try more advanced tactics.
Google still really loves blog content
Blog pages and non-branded content tend to get more SEO traffic than just the homepage or service pages.
Around 80% of search traffic can come from long-tail, non-branded keywords. This is because blog posts and articles that answer specific questions or provide useful information for users tend to rank well on Google, as Google wants to provide the best and most relevant content for searchers.
That said, longer, more in-depth blog posts that provide a lot of context and information are often preferred by Google over shorter, less informative content.
There is a before and after of SEO
SEO doesn’t start with a site build and end with a go-live. While before going live with a website, it's important to conduct an SEO audit to identify and fix any technical issues, such as missing titles, descriptions, and alt text - you should also research and identify the target keywords they want to rank for.
Then, after going live, the focus shifts to publishing content, such as blog posts, that target the identified keywords. Monitor the performance of the content in Google Search Console and make iterative improvements over time. Building backlinks and authority for the website through outreach and PR efforts is also an important post-launch SEO strategy alongside continuously optimizing the website and content based on SEO performance data.
Page Audits in FluidSEO allow users to check for various SEO issues, such as missing titles, duplicate headings, and broken links. This feature identifies problems, and also provides a button to fix them directly, making the audit and remediation process more efficient.
Smart Alt Text allows users to quickly generate alt text for multiple images on a page. Instead of having to manually add alt text to each image, Fluid SEO can intelligently generate suggested alt text based on the image content, saving time and ensuring consistent alt text across the website.